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Privacy Policy

What this site collects

Nothing you type, because there is nothing here to type into. There is no contact form, no newsletter signup and no login. If you want to send Paul a message, that happens on one of the destination sites, each of which has its own privacy policy describing how it handles what you send.

Analytics

This site uses Cloudflare Web Analytics to count visits and see how many people pass through to the other sites. It is deliberately the least invasive option available: it sets no cookies, uses no local or session storage, does not fingerprint your device and does not follow you to any other website. What is reported back is aggregate — page views, referring sites, broad location such as country, browser and device type — and it is not tied to you as an individual.

Serving the measurement script means your browser contacts Cloudflare, and Cloudflare processes the request, including your IP address, to derive that coarse information. Cloudflare states that it does not use the IP address to build a profile or to track visitors across sites. Their handling is governed by the Cloudflare Privacy Policy.

Session recordings and heatmaps

This site also uses Microsoft Clarity to see how the page is actually used. Clarity records how you move through the page — scrolling, clicks, taps and mouse movement — and turns that into heatmaps and replayable session recordings, along with technical details such as your browser, device type, screen size and approximate location, which Microsoft derives from your IP address. These are used only to find what is confusing, broken or overlooked.

Clarity uses cookies so that it can tell a returning visitor from a new one, and so it only runs if you allow it — see the next section. Clarity data is processed and stored by Microsoft under the Microsoft Privacy Statement. This site runs Clarity for analytics only: its advertising features are switched off.

Cookies and your choices

Microsoft Clarity is the only thing on this site that sets cookies, and it is not needed for the site to work.

If you decline, Clarity is not loaded at all. If you accept, Clarity sets _clck, which recognises your browser for up to a year, and _clsk, which links the pages of one visit and expires after a day. It also keeps a little data in session storage that is cleared when you close the tab, and Microsoft may set its own cookies on its own domains, such as clarity.ms and bing.com, which this site cannot remove.

Your choice is remembered in your browser's local storage, which is the one thing this site stores for itself. You can change it whenever you like: . Withdrawing consent removes Clarity's cookies from this site.

There is no advertising script and no tracking pixel.

What third parties may collect

Parts of the page are delivered by other companies. When your browser loads that content, it necessarily contacts those companies directly, and they may record technical information such as your IP address, browser version and the page you were viewing. That processing is governed by their privacy policies, not this one.

Everything else on the page — the imagery, the fonts and the other scripts — is served from this site itself. There are no embedded players, social widgets or advertising networks.

Links to other sites

The purpose of this page is to send you onward to PaulBoothArt.com, PaulBooth.ai and PaulBoothBrand.com, and it links to social profiles elsewhere. Once you follow a link, the destination's own privacy policy applies. PaulBoothBrand.com in particular is an online store on a separate platform, with its own cookies and its own policy.

Children

This site is not directed at children, and no information is knowingly collected from anyone under 18. The artwork depicts mature and dark themes and is intended for an adult audience.

Your rights

Nothing you could be named from is collected by this site. The Cloudflare analytics are aggregate, and Clarity recordings are tied only to a random cookie ID, which you can stop at any time by changing your cookie choice above or by using a content or tracker blocker. There is generally nothing held about you to access, correct or delete. If you believe otherwise, or you want to ask how your information has been handled, get in touch and the request will be answered. Depending on where you live, you may also have the right to complain to your local data protection authority.

Changes

This policy may be updated as the site changes. The date at the top always reflects the current version.

Contact

Questions about this policy: lastritestattoo@gmail.com